Zihao H.

Principal Data Analytic (marketing Data Analyst) at Upbound Group

Zihao (Simon) H. is a seasoned data professional with extensive experience in data science, analytics, and engineering. Currently serving as Principal Data Analytic at Upbound Group since May 2025, Zihao previously held positions at The Michaels Companies, Inc. as Data Scientist II and CVS Health as Data Scientist, where major contributions included developing digital marketing metrics and cloud-based data automation systems that significantly increased profits. Earlier roles at Hallmark Cards and EQUITAS Life Sciences focused on machine learning algorithms and statistical analysis for customer insights and market research. Zihao began the career as a Data Analyst at Bimo Trade Co., Ltd., gaining foundational skills in data pipelines and analysis. Zihao holds a Master's degree in Statistics from the University of Vermont and a Bachelor's degree in Statistics from Guangdong University of Foreign Studies.

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