UPECO
Anait Antashyan is a Junior Brand Manager at UPECO since December 2013, specializing in market and competitor analysis, marketing strategy development, and product design. Responsibilities include launching new products, controlling marketing activities, and managing budgets for brands such as TM Deliss, TM Breesal, and TM Expel. Prior experience includes serving as a Marketing Assistant at UPECO, where duties encompassed preparing presentations and managing marketing budgets, as well as working as a Category Management Manager at Billa OOO, focusing on assortment management and supplier negotiations. Anait began a career as a PR Manager at United Society, leading significant projects including a charity media initiative. Anait holds a degree in Marketing from Plekhanov Russian University of Economics, completed in 2013.
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UPECO
The best way to describe a company is to present some facts and figures. Here are some of them: UPECO — is a successful company. We have been in the seasonal market for 25 years, and have become a successful competitor to multinational corporations in our product categories. UPECO — is a creative and evolving company. We are constantly developing and releasing new brands and products, and improving the already existing ones. Today our portfolio includes 19 brands and sub-brands in nine product categories. UPECO — is a company of like-minded people with an open management culture and democratic management style. We cherish relationships within the company, and our operation is based on the principle of agreement at all corporate levels — from specialists to executive management. UPECO — is an intellectual company. We prefer to keep our minds busy and constantly broaden our worldview. Thus we are able to think, work and evolve in different directions, and this gives us truly limitless possibilities for achieveing leading positions and success. UPECO — is an innovative company. We strive to be innovators in every aspect — our products, management styles and our corporate culture. In order to achieve this we have implemented the Innoway innovation management process and built our own R&D centre with a unique laboratory. This helps us develop lots of new products each season and improve the already existing ones. UPECO — is an effective company. We know how to achieve more with fewer efforts and investments, and we are proud that our production capacity is higher than the market median. http://www.upeco.ru