Anait Antashyan

Anait Antashyan is a Junior Brand Manager at UPECO since December 2013, specializing in market and competitor analysis, marketing strategy development, and product design. Responsibilities include launching new products, controlling marketing activities, and managing budgets for brands such as TM Deliss, TM Breesal, and TM Expel. Prior experience includes serving as a Marketing Assistant at UPECO, where duties encompassed preparing presentations and managing marketing budgets, as well as working as a Category Management Manager at Billa OOO, focusing on assortment management and supplier negotiations. Anait began a career as a PR Manager at United Society, leading significant projects including a charity media initiative. Anait holds a degree in Marketing from Plekhanov Russian University of Economics, completed in 2013.