Upfront Healthcare
Casey possesses a wealth of sales, marketing and operational leadership experience in healthcare services, healthcare products and consumer products. While at Procter & Gamble (P&G 1984-2012), Casey was EVP at MDVIP (Concierge Medicine), VP Managed Markets for the pharmaceutical division and led numerous innovation initiatives in several countries. In a marketing capacity, he co-developed and led the Health Care Consumer Institute® (HCI). This healthcare business unit developed deep insights on consumer behavior leveraging research like psychographics.
In 2012, as healthcare was heading into value-based care, it was clear clients would need to better understand the patient as a consumer, and this is a core skill instilled by P&G. This market need led Casey to co-found a company leveraging psychographics to help healthcare clients deeply understand the healthcare consumer.
An expert in psychographic profiling, Casey loves sharing his extensive experience in healthcare and his knowledge from the research and data Upfront has amassed on consumer marketing. He holds a BBA in Marketing from Iowa State University.
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Upfront Healthcare
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Upfront’s Care Traffic Control platform proactively reassures and directs patients to the safest and most relevant care options within the health system. Using advanced analytics, personalized content and strategic calls-to-action, Upfront aligns patient care needs with health system resources through a 1:1 digital experience based on deep healthcare operations and patient engagement experience. With Upfront, more patients will book and complete necessary care, use the most appropriate site of care, enroll in care coordination services, successfully navigate a care journey or transition, and understand how to stay safe in unusual conditions.