Upgrade Bikes
Niki Elliott possesses extensive experience in the sales industry, currently serving as a Sales Representative for Upgrade Bikes since August 2024. Prior to this role, Niki spent over 28 years at Whyte Bikes Limited, where the position of National Sales Manager was held from April 1996 to August 2024. Additionally, Niki worked as a Sales Manager at ATB Sales Ltd from April 1996 to December 2021, and began a career as a Customs Officer at HMC&E from 1992 to March 1996. Niki is an alumnus of Folkestone School for Girls.
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Upgrade Bikes
We are a bicycle distribution company based in Partridge Green, West Sussex. We import products from the world's best cycling brands for the UK bike trade and we are also proud owners of the brands DMR and Kinesis UK.