Amanda Leist is a seasoned marketing professional with over two decades of experience in the financial services and consumer goods sectors. Currently serving as Manager of Offline Creative at Upgrade, Inc. since February 2022, Amanda focuses on launching new products and enhancing direct mail creative. Prior to this role, Amanda held various senior positions at Wells Fargo from 2004 to 2021, including Vice President of Credit Card Acquisition, where significant credit card product launches and acquisition growth initiatives were implemented. Amanda also developed and executed direct marketing strategies across various segments, utilizing data-driven approaches to optimize marketing effectiveness. Earlier career roles included Marketing Director at World Savings and Regional Marketing Manager at Goodyear. Amanda holds a Bachelor of Science in Marketing & International Business from Indiana University - Kelley School of Business and an MBA from Pepperdine University.
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