Conor Coughlan

Conor Coughlan is a seasoned marketing professional with extensive experience in driving growth and brand strategies across various sectors, particularly in the life insurance and fintech industries. Currently serving as Marketing Director at Upgrade, Inc. since September 2025, Conor previously held notable positions such as Head of Marketing at Amplify Life Insurance and VP of Marketing at Beyond Finance. Conor's expertise spans performance marketing, customer acquisition, and media optimization, with a proven track record of enhancing efficiency and scalability in marketing campaigns. Conor's career began in engineering roles, with a solid academic foundation that includes a Master’s degree from The London School of Economics and a Bachelor’s degree in Mechanical Engineering from UC Santa Barbara.