Upgrade
Joanna Kwon is an accomplished marketing and product analytics professional with extensive experience in leading analytics organizations and driving business growth. Currently serving as Senior Director of Marketing & Product Analytics at Upgrade, Inc., Joanna has previously held key positions at Afterpay, StubHub, and Lending Club, among others. Notable achievements include scaling global marketing analytics teams, enhancing customer acquisition and retention strategies, and utilizing data insights across multiple marketing channels. Joanna's analytical expertise is complemented by a robust educational background, holding a BS in Industrial Engineering and Operations Research from the University of California, Berkeley, and a Graduate Certificate in Management Science & Engineering from Stanford University.