Vladimir Martinov

CEO and Founder at UP2 | Upgrade2

Vladimir Martinov is an accomplished executive with extensive experience in the hospitality and consulting industries. Currently serving as CEO and Co-founder of Cookiebite Ltd and Upgrade Two Limited (UP2), Vladimir has also held the position of Principal at Beehive Hospitality, where responsibilities include the development of core service offerings for operational outsourcing to independent hotels and small chains. As Senior Consultant and President of VM Global Consulting LTD, strategic direction is provided to optimize pricing and marketing for hotel clients. Previous roles include Director of Client Revenue Strategy at Travel CLICK, Business Merger Lead Revenue Management at Starwood Hotels, and various positions at Le Meridien, showcasing a strong background in revenue management and business process improvement. Vladimir's academic qualifications include a BA (Hons) in Business Studies - International Hotel Management from Bournemouth University and an Associate's degree in Hospitality Administration/Management from the College of Tourism and Hotel Management in Cyprus.

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