Uphold
Sonia is a UX and product design leader shaping digital products globally. She has led 20+ successful projects for brands like OutSystems, Uphold, Blip/Betfair, Paybase, Net-a-Porter, Namecheap, Concentrix, Ernst & Young (EY), the UN World Food Programme (WFP), and Prozis, creating seamless B2B, SaaS, and B2C experiences. Sonia is VP at UXPA Portugal, a mentor, and is often invited as a guest lecturer, helping designers grow while sharing insights through talks and writing. She is passionate about making design inclusive, impactful, and always a little fun!
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Uphold
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Founded in 2013, Uphold is a digital wallet and trading platform that makes cryptocurrencies and other assets affordable and accessible for everyone. They provide borderless access to financial services you can’t get through your bank.