Bernadette Weigand

Bernadette Weigand is a seasoned marketing professional with extensive experience in demand generation and partner programs. Currently serving as the Partner Programs Marketing Manager at Upland Software since January 2024, Bernadette focuses on developing programs and campaigns to enhance expertise and drive pipeline growth through collaboration with sales, partners, and marketing teams. Previous roles include Demand Generation Manager at CarbonCure Technologies, where multi-channel programs were executed to exceed revenue goals, and Marketing Program Manager at Kinaxis, where targeted marketing initiatives were designed to nurture prospects. Bernadette's career also includes significant positions at Halogen Software, Irdeto, BelAir Networks, N-able Technologies Inc., and Corporate Renaissance Group, showcasing a diverse skill set in event management, customer marketing, and integrated marketing strategies. Educational background includes a diploma in Horticulture & Landscape Design from Algonquin College and ongoing professional development through Pragmatic Marketing.