Matilda Rosti is a seasoned marketing professional currently serving as the Director of Marketing, Global at UPM, focusing on sustainable and strategic marketing. With a Master's degree in Marketing from Aalto University and experience spanning various roles, including Board Member at Meltex and Brand Manager at Bacardi, Matilda has successfully led marketing initiatives across B2C and B2B sectors. Their expertise encompasses brand strategy, digital marketing, and commercialization processes, aiming to create a future beyond fossil fuels. Matilda has consistently demonstrated a commitment to innovative marketing solutions and strong team leadership throughout their career.
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