Päivi Mönkkönen currently serves as the Manager of Digital Marketing and Team Lead at UPM - The Biofore Company, focusing on marketing strategy, content strategy, marketing automation, and brand development since September 2022. Prior to this role, Päivi held the position of Head of Communications and Brand at Knowit from October 2021 to August 2022, where responsibilities included overseeing communications and marketing for brand and cloud solutions following Cybercom's acquisition. Päivi's extensive background at Cybercom Group included roles as Head of Marketing and Communications and Marketing Manager, where contributions encompassed B2B marketing and event planning as well as participation in the management team. Earlier experience includes roles as a Software Engineer at Regex Oy and as a Student Affairs Officer at Keski-Pohjanmaan ammattikorkeakoulu. Päivi holds a BBA in Information Technology from Keski-Pohjanmaan ammattikorkeakoulu.