Upmetrics
Archana Priyadarshini is a seasoned content professional with extensive experience in writing and editing across various industries. Currently serving as a Senior Content Writer at Upmetrics since March 2025, Archana focuses on creating informative long-form content and case studies to engage entrepreneurs. Previously, as a Senior Content and Copy Writer at SocialPilot, persuasive landing pages and email sequences were developed to enhance user engagement. Archana has also freelanced as an editor and writer, contributed to DigiCrackers as a Senior Content Writer for B2B and B2C audiences, and authored engaging blogs at The Technovate. Early career roles include technical writing at NetTantra Technologies and journalism at The Samaja and Odisha Shines. Archana holds a Bachelor’s degree in Journalism and Mass Communication from Rourkela Institute of Management Studies.
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Upmetrics
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Starting a business is hard, but without planning, it is challenging. Research says 70% of businesses fail during their first 10 years of operations, What are some of the most common reasons for failure? 1. Wrong Market, 2. Lack of research, and 3. Money runout. So the question is, How can we avoid this failure? The most accurate answer is no-way. But with proper planning, the risk can be reduced. But, most entrepreneurs don’t know how to prepare their business plan. We think anyone can cross the finish line with the right toolset, guidance, and encouragement. We are here to help them. Upmetrics is an AI-powered business planning tool designed to empower entrepreneurs and business owners. It streamlines the process of crafting business plans, financial projections, and pitch decks with user-friendly templates and step-by-step guidance. The platform’s analytics and forecasting tools help users make data-driven decisions, while collaboration features enable teams to work together effectively, no matter where they are. With Upmetrics, turning a business vision into a reality is made simpler and more intuitive. Convert your business idea into an actionable plan.