Upper Hand is the leading business management software for boutique fitness studios, sports facilities, and sports training academies.

AI/ML

Enterprise Software

Sports

Upper Hand

Upper Hand's headquarters in Indianapolis, IN, United States

Kevin R. MacCauley

Danielle McNally-Souza

Cole Lankford

Peter Barbaresi

The Sales and Customer Support team at Upper Hand is dedicated to driving revenue through effective software sales to boutique fitness studios and sports facilities, while ensuring customer satisfaction and success. This team collaborates closely to address client needs, providing training and ongoing support to optimize the use of the business management software, ultimately enhancing user experience and retention.

Sales and Customer Support

The Marketing and Communications team at Upper Hand is responsible for developing and executing strategic marketing initiatives that promote the company’s business management software to boutique fitness studios, sports facilities, and training academies. They create engaging content, manage brand communications, and analyze market trends to drive customer engagement and growth. Their collaborative efforts ensure that Upper Hand effectively communicates its value proposition to target audiences, enhancing brand awareness and fostering a strong community within the fitness industry.

Marketing and Communications

The Software Development and Engineering team at Upper Hand is responsible for designing, developing, and maintaining innovative software solutions that streamline operations for fitness studios and sports facilities. Collaborating closely with cross-functional teams, they ensure high-quality product delivery through effective project management, rigorous testing, and continuous improvement of the application infrastructure.

Software Development and Engineering

This department focuses on developing and implementing AI and machine learning solutions to enhance organizational capabilities.

Artificial Intelligence

The Leadership Team at Upper Hand drives the strategic vision and operational excellence of the company. They collaborate to innovate and enhance the business management software, ensuring it meets the evolving needs of boutique fitness studios, sports facilities, and training academies. Together, they foster a culture of leadership, guiding cross-functional teams to achieve growth and elevate customer experiences.

Leadership Team

This department focuses on analyzing and interpreting complex data to drive strategic insights and decisions.

Upper Hand

Org chart

Board & advisors

Teams

Sales and Customer Support

Marketing and Communications

Software Development and Engineering

Artificial Intelligence

Leadership Team

Data Science

Offices

Upper Hand

Org chart

Board & advisors

Teams

Sales and Customer Support

Marketing and Communications

Software Development and Engineering

Artificial Intelligence

Leadership Team

Data Science

Offices

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