Uppercase
Yashar Nejati is an accomplished entrepreneur and advisor with a diverse background in retail, food production, and research. Currently serving as an Advisor at Goldsky since November 2022, Yashar previously co-founded and led Uppercase as CEO from 2018 to 2024, providing turn-key retail development for renowned brands. Experience also includes roles at On Deck as Advisor, Partner of ODX, and Director for Canada, along with co-founding and leading thisopenspace, which was acquired after creating a marketplace connecting creators with locations. As the founder of Yummus Foods, Yashar developed a CPG food brand, and prior research at the University of California, San Francisco focused on saccharomyces cerevisiae in relation to anticancer agents. Yashar holds a dual degree in BBA and BSc, with specializations in Marketing, Molecular Biology, and Biochemistry from Simon Fraser University.
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Uppercase
We began by launching a retail store of our own to sell what we loved, food. Back then, there was no easy way to open a brick and mortar store. The real estate landscape was complex and opening a store had high risks. Ever since, we have been on a mission to help brands to grow their business through a real-world presence. We started by democratizing access to retail space. In 2016, we built a marketplace for short-term space and powered the launch of over 5,000 stores across North America. We’ve learned that while you need the right kind of space, you also need more than a great location to succeed.