UPROXX
Erica Jill Baskin is a seasoned professional in account management with extensive experience in the media and marketing industries. As Senior Director of Account Management at UPROXX STUDIOS since April 2024, Erica oversees strategic initiatives to enhance client relations. Previously, as an Account Management Consultant at WeTransfer, Erica established streamlined processes that improved team efficiencies. Erica spent seven years at Warner Music Group, where as Senior Director, Erica Jill led the growth of the account management department by 100% and managed high-performance teams across multiple regions, driving significant revenue in integrated marketing programs. Earlier roles include Senior Manager at UrbanDaddy, where Erica executed multimillion-dollar campaigns, and Integrated Sales Planner at A+E Networks, focusing on strategic growth and client relationship management. Erica holds a Bachelor of Science degree in Leisure & Sports Studies with a concentration in Marketing from Kutztown University of Pennsylvania.
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