Bala Subramanian

Bala is responsible for the overall strategy, design, development and execution of UPS’s technology, industrial engineering and digital transformation functions and is a key driver in growing the business.

Bala brings a wealth of experience to UPS, most recently serving as Chief Digital Officer at AT&T (NYSE:T), where he and his teams led the digital transformation of employee and customer experiences. His efforts helped to modernize technology and establish an agile and data-driven approach to working across the company.

Prior to AT&T, Bala served as the Chief Digital Officer at Best Buy (NYSE: BBY), where he helped lead the company’s turnaround with responsibility for technology, product development and operations across the company’s global e-commerce portfolio. Bala also served in technology leadership roles at T-Mobile U.S. (NASDAQ: TMUS) and Ericsson (NASDAQ: ERIC), earlier in his career.

Bala holds a Master’s in Business Administration from Duke University’s Fuqua School of Business and a Master of Science in electrical engineering from the University of Oklahoma. He serves on the board of directors for Cars.com and the Dutch multinational retailer Ahold Delhaize.