Nick Basford

Nick Basford is currently the President of US Strategy at UPS, overseeing business planning, pricing, revenue management, and forecasting. Previously, Basford served as Vice President of Digital Experience and E-commerce Strategy, where responsibilities included managing global websites and digital commerce initiatives. With over 30 years of experience in leadership and marketing roles across various multinational companies, Basford has held numerous positions at UPS since joining in 2005, including Vice President of International Marketing and Director of Communications for EMEA. Basford holds an MBA from the University of Nottingham Business School and began their career at companies such as Saint-Gobain and Siemens.