Mark Kranenburg is the owner of Upsmart, where they focus on optimizing business processes via Pipedrive to drive revenue growth and savings for partners. They organize process improvements for service organizations in project management, marketing, and sales, using online tooling to provide savings, overview, and improved performance. They previously served as General Manager at Way2Web B.V. (2015–2016) and as a Consultant at Way2Web (2012–2014), with internships at MKB Servicedesk (2010–2011) and DSV Solutions (2010), and at Levens Cooking & Baking Systems (2008). They also facilitated for Decoded (2017–2018), delivering day-long classes on Lean Startup, Agile and Design Thinking to leadership teams.
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