Chi-Jia (Ivy) Chen is a seasoned data analytics professional with extensive experience in marketing optimization and business intelligence. Currently a Staff Analyst at Upstart since May 2025, previously served as Analytics Manager at Tripadvisor from February 2022 to March 2025, and held multiple roles at Merkle from March 2016 to February 2022, including Senior Analytics Manager. Chen has developed advanced statistical test designs and predictive models that significantly improved campaign response rates and optimized marketing strategies. Academic credentials include a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Social Work with a minor in Economics from National Taiwan University.
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