Priya Shah

Priya Shah is a seasoned marketing professional currently serving as the Sr Director of Product Marketing at Upstart, leading the growth and go-to-market strategy for emerging products and focusing on sustainable revenue streams and market expansion. Prior to Upstart, Priya held the role of Director of Marketing Strategy & Operations at NortonLifeLock, where strategic budget allocation and marketing execution were key responsibilities. As Head of Marketing at ZUM, Priya emphasized customer acquisition, retention, and market expansion while optimizing spending to enhance efficiency. Priya's career began at SquareTrade as Director of Marketing for Customer Acquisition & Product Marketing, contributing to the company's market expansion. Educational qualifications include a Master’s in Science from New York University and a Bachelor’s degree in Mass Media from the University of Mumbai.