Upwave
Scott Symonds serves as the Head of Growth Initiatives at iFIT, a leader in fitness technology, since September 2024. Additionally, Symonds holds advisory roles at Mediasmith, Upwave, and Sauce, leveraging expertise in data-driven strategies, brand measurement, and social commerce. Previously, Symonds was GM Client Service at The Trade Desk, VP Advertising & Growth at Purple, and Managing Partner at AKQA, where Symonds significantly expanded the media group and managed high-profile clients. Symonds has over two decades of experience in media and advertising, dating back to roles at Agency.com and Saatchi & Saatchi, complemented by education from San Francisco State University and UCLA.
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Upwave
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Upwave, formerly Survata, is a marketing analytics company based in San Francisco, California.