Upwell Materials
Daniella Zakon is the CEO and Founder at Upwell Materials, previously holding the same position at Marrakesh. With a Master's degree in Environmental Studies from Tel Aviv University, Daniella has a passion for corporate social responsibility and sustainability. Daniella has also worked as an executive recruiter at Gamestar Search and as an ecologist at Wildlands, gathering data on coral reef ecosystems. Additionally, Daniella has experience as a summer camp counselor at Marine Biological Laboratory.
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Upwell Materials
Upwell produces sustainable ingredients from ocean plants for use in personal care products. Our ingredients are reef-safe, vegan, renewable, and carbon negative. Consumers are demanding “cleaner” and “greener” products and brands are racing to reformulate their products. “Blue Beauty” are products and brands that are built on being good for our oceans. "Blue Beauty" is an emerging space that is gaining rapid popularity. Upwell is positioned to lead in the blue beauty ingredient space as we aim to provide novel and patented ingredients to brands wanting to formulate sustainable, reef-safe, and high-quality products.