Upwords Inc
Deborah Klotz is an accomplished professional in qualitative research, currently serving as the Vice President of Insights at Upwords Inc since April 2022. Prior experience includes various leadership roles at Research Dimensions, where Deborah held titles such as Vice President of Qualitative Research and Senior Research Director from June 2009 to March 2022. Additional positions include Vice President of Qualitative Research at Forum Research and Faculty at RD Centre for Learning. Deborah also has experience in project management and research roles across several organizations, starting as a Researcher at Research Dimensions and eventually becoming a Qualitative Project Manager at CRC Toronto. A graduate of the University of Toronto - University College, Deborah earned an H.BSc in Psychology and English between 2002 and 2007.
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Upwords Inc
Insights that Inspire! Upwords custom designs market research that inspired human-centered decision making for Strategy, Innovation, Communication and Experiences! Our unique approach to qualitative research illuminates human insights that are essential to deeply understanding your brand. Upwords is a certified Women Business Enterprise (WBE) and a net-zero company. We are a handpicked group of research devotees with extensive marketing and business expertise. We custom build creative and immersive qualitative research studies using our Activity Based Conversations™ that engage and inspire candid responses from consumers, using new, leading edge technologies. We are lean and we work from virtual offices which translates as cost effective and agile. It also means we can scale up to do wide reaching international studies through our global network, all with exceptional quality control. We're pioneers in the online qualitative research space, and we have quite a track record of recommending the best tool for the job, whether it in person, in situ or online. Along the way we've won international recognition for what we do, as well as love from the people we work with.