Heidi Frye

Insights that Inspire! Upwords custom designs market research that inspired human-centered decision making for Strategy, Innovation, Communication and Experiences! Our unique approach to qualitative research illuminates human insights that are essential to deeply understanding your brand. Upwords is a certified Women Business Enterprise (WBE) and a net-zero company. We are a handpicked group of research devotees with extensive marketing and business expertise. We custom build creative and immersive qualitative research studies using our Activity Based Conversations™ that engage and inspire candid responses from consumers, using new, leading edge technologies. We are lean and we work from virtual offices which translates as cost effective and agile. It also means we can scale up to do wide reaching international studies through our global network, all with exceptional quality control. We're pioneers in the online qualitative research space, and we have quite a track record of recommending the best tool for the job, whether it in person, in situ or online. Along the way we've won international recognition for what we do, as well as love from the people we work with.