Guoming Xu is an experienced design professional currently serving as the Experience Director at H&M since May 2021. Concurrently, Guoming holds roles as an EXPERT-VETTED Product Designer at Upwork and as a Product Designer at Toptal since January 2019. Previous experience includes leadership positions such as Design Lead at PatSnap and Team Lead of Product Design at Farfetch. Guoming's career began with freelance work from October 2006 to February 2008, followed by roles as a UX engineer at Ctrip.com and a UX Designer at Cisco. Educational qualifications include a Bachelor of Advertisement from Soochow University, completed in 2006.
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