Urban List
Andrea McDermott is a seasoned strategist with extensive experience in branded content and marketing. Currently serving as a Senior Strategist at Urban List since May 2024, Andrea previously held significant roles at Mamamia as Senior Strategy Manager and Research & Insights Manager from June 2020 to May 2024. Prior to that, Andrea worked at Reach PLC as an Invention Planner and contributed to the Mamamia Women's Network as Strategy Manager and Branded Content Specialist from June 2016 to April 2019. Early career highlights include roles as Contributor at I Ate My Way Through, Function Manager at Billy Barry's Hotel, and Account Executive/Community Manager/Producer at 3rdspace Communications. Andrea holds a Bachelor of Arts in Marketing from Macquarie University, where studies were completed from 2010 to 2015.
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