Sara Khalid

Vice President Marketing at Urban One

Sara Khalid has a diverse work experience in the marketing field. Sara currently holds the position of Vice President of Marketing at Urban One, Inc. In 2018, they started their own consulting business, BlueMonza, where they provided strategic marketing advice to small businesses and non-profit organizations. Some of their achievements included boosting speaking engagements by 23% and donations by 15% for ISB Atlanta through website redesign, and securing 2 grant contributions via the website. Prior to that, they worked as a Marketing Strategy Consultant at Harland Clarke in 2017, where they strategized marketing campaigns for loan marketing products. From 2012 to 2014, Sara served as the Director of Product Marketing at First Data Corporation, managing multi-million dollar marketing budgets and leading the launch of innovative payment solutions for small and medium businesses. Sara started their career as a Marketing Manager at UniRush in 2008, where they significantly increased customer growth and online signups through effective communications campaigns and social media leverage.

Sara Khalid completed their Bachelor of Science (BSc) degree in Mathematics, Statistics, and Economics from FG College, Islamabad, from 1995 to 1997. Sara further pursued a Master of Business Administration (MBA) degree in Marketing from Lahore University of Management Sciences from 1998 to 2000. Additionally, they have obtained certifications in Digital Marketing Foundations, Marketing Analytics: Setting and Measuring KPIs, and Product Marketing Foundations from LinkedIn. The year of obtaining these certifications is not specified.

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Timeline

  • Vice President Marketing

    July, 2023 - present

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