Daniel Price is an accomplished technology and product leader with extensive experience in financial services and technology sectors. Currently serving as the Director of Technology at Urban Rest since July 2024, Daniel previously held key leadership positions including Head of Product at MadeComfy and Chief Product Officer at Tic:Toc, where expertise in developing prioritization frameworks and executing market strategies was applied. Daniel's tenure at Tic:Toc also included roles as Chief Enterprise Officer and Chief Experience and Information Officer, contributing to significant business growth, capital raises, and product innovation in AI-driven technologies. Earlier career experiences encompass Senior Risk Consultant at Creation Finance Group, Treasury Manager at ThinkSmart Ltd, Portfolio Manager at The Trust Company, and Fixed Income Specialist at BlackRock. Daniel holds a Bachelor of Finance from the University of Melbourne and a Graduate Diploma in Applied Finance from KAPLAN Professional.