Urban Science
Meghan Nyeste is a highly experienced marketing and communications professional with a strong background in content strategy and higher education. Currently serving as a Senior Marketing Specialist at Urban Science since April 2024, Meghan previously held the position of Senior Manager in Content Marketing at Epsilon, where responsibilities included enhancing educational content strategies and managing content campaigns for a major ad-tech company. Prior experiences include serving as Global Communications Lead at Aquent with General Motors, where Meghan maintained communications across a global employee base, and working as a Higher Education Consultant for the Blue Water College Access Network, focused on increasing post-secondary enrollment. Meghan’s earlier roles include Senior Recruitment Adviser at Oakland University and various positions at Western Michigan University. Academically, Meghan holds a BA in Organizational Communication from Western Michigan University and an MA in Communication from Oakland University.
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Urban Science
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Uses software developed in-house to provide retail performance consulting services with a focus on data collection and analysis. Its products facilitate statistical modeling, market profiling and advanced data mining.