Steve Larson

Head Of Sales | Adtech Performance at Urban Science

Steve Larson has a diverse and extensive work experience in the advertising and sales industry. Steve currently works as the Head of Sales at Urban Science, where they lead new brand sales and business development, focusing on accessing unique measurement, targeting, and suppression solutions for ad agencies. Steve also collaborates with internal teams as a subject matter expert for Media Performance products.

Prior to their current role, Steve served as a Senior Account Director at Perform Media Inc., where they managed the Detroit office and led business development for various territories. Steve achieved significant success in breaking key new business and growing existing accounts.

Before that, Steve worked as a Senior Account Executive at Cox Automotive, where they led a team responsible for developing marketing solutions and building advertising revenue for Autotrader.com and KBB.com. Steve successfully managed the company's relationship with FCA and achieved a record-breaking incremental deal.

Steve's earlier experience includes working as an Account Director at Yahoo, where they played a crucial role in building and managing the FCA relationship. Steve led the development and execution of a first-of-its-kind branded partnership and secured digital media dollars for the launch of Dodge Ram.

Steve began their career as a Sales Account Manager at Entertainment Weekly, where they achieved significant growth for Chrysler Corporation and generated year-over-year page and revenue growth for General Motors.

Steve also held the position of Vice President, Account Supervisor at Bozell Worldwide.

Overall, Steve Larson's work experience showcases their expertise in sales, business development, account management, and advertising partnerships, particularly within the automotive industry.

Steve Larson holds a Bachelor's Degree in Advertising from Michigan State University. The specific start and end years of their education at the university are not provided.

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Timeline

  • Head Of Sales | Adtech Performance

    September, 2022 - present

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