Youmiao (Tin) Li

Youmiao (Tin) Li is an accomplished professional with extensive experience in branding and e-commerce, currently serving as CEO and Partner at Urban Unity Inc since June 2021. Previously, Youmiao was a Creator Brand Consultant at Lifo from April 2021 to August 2023, assisting top-tier creators and influencers in establishing their own e-commerce brands, while covering aspects such as branding, product development, and marketing. Prior to that, Youmiao held various positions at J.ING from September 2017 to March 2021, including Brand Director and Brand Manager, along with experience as a Fashion Editor. Additional roles include NYFW Invitation Coordinator at Fashion Galaxy Alliance Inc and Fashion Director at Guangzhou Dream Advertising Co. Youmiao holds a Master's degree in International and Intercultural Communication from Royal Roads University and two Bachelor's degrees in English Rhetoric and Writing and Business English from the University of Wisconsin-La Crosse and Guangdong University of Technology, respectively.