Urbane Brand and Communication
Andy Freeman is a seasoned creative professional with extensive experience in brand development and marketing, currently serving as a Creative Partner at Urbane Brand and Communication since May 2013, with a notable focus on Unilever's TRESemmé brand. Prior to this role, Freeman held positions such as Creative Director at icp, where projects included the 'Pride' campaign for Smirnoff, and Partner at FBH Incite, contributing to various brands including TRESemmé and Unilever Hair. Additional experience includes leading marketing and creative services at Parador Properties, consulting on the Rimmel London campaign at JWT, and overseeing multi-channel marketing strategies for multiple brands at Arcadia Group plc. Freeman's early career involved developing a fashion-focused team at DDB Griffin Bacal and gaining foundational advertising experience at Juniper Woolf. An academic background includes a BA(Hons) in Politics and International Relations from the University of Reading.
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Urbane Brand and Communication
We collaborate with our clients to find their purpose. From there it's about clarity and ideas. What’s relevant, interesting and common ground for a meaningful relationship with consumers. We remain uncomplicated because the world is becoming so much more complicated. And despite the ever changing marketing landscape and technological complexities, it’s still fundamentally about killer insights and a damn fine idea. This brave new world excites us. It offers endless possibilities. That’s why our approach is Unlimited. Our work needs to connect with consumers in their everyday lives, wherever they engage with brands. Clients include Ashington Page, Bupa International, Diageo, Marc Jacobs Fragrances, Perfect Pizza, Langham Homes, Linden Homes, Somersby Cider, Smirnoff, TRESemme, and Unilever.