María del Mar Carrillo de Albornoz Servin

Senior Marketing Automation Specialist at Urbanitae

María del Mar Carrillo de Albornoz Servin has worked in various roles since 2011. María del Mar began their career at Ford Motor Company, where they worked as a Commercial Vehicles Analyst from 2011 to 2012. From 2012 to 2016, they worked as a Business Development Responsible at QTI S.L. During this time, they were responsible for managing and marketing the Department of Stability Studies, developing business plans and sales viability, as well as market studies related to products and services within the health sector. From 2016 to 2021, they worked at Carl Zeiss Iberia, first as a Marketing & Communication Coordinator, where they defined and implemented the company's Marketing and Communication Plan in collaboration with the direction, and proposed online and offline marketing solutions, advertising, PR, etc. María del Mar also implemented and developed the company's Marketing Automation (with the Marketo tool) and its link with the CRM. María del Mar then moved to the role of Inside Sales Specialist, where they were responsible for customer acquisition and loyalty, product and service introduction to potential customers, and arranging demonstrations to reach the final sale. Currently, María del Mar Carrillo de Albornoz Servin is a Senior Marketing Automation Specialist at Urbanitae.

María del Mar Carrillo de Albornoz Servin has an extensive educational background. In 2021, they completed an Executive Master in Dirección de Marketing from EAE Business School. María del Mar also holds a Licenciatura en Administración y Dirección de Empresas from Universidad Autónoma de Madrid, which they completed in 2011. Additionally, they have obtained certifications from Google Analytics and Adobe, including Advanced Google Analytics in 2022, Google Analytics for Beginners in 2021, and Adobe Certified Expert-Marketo Engage Business Practitioner in 2021.

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