MacArena López

Macarena López is an accomplished professional with extensive experience in customer experience management and marketing across various industries. Currently serving as Coordinadora Senior de Experiencia de Oficinas and Product Owner at Urbanova since September 2022, Macarena excels in implementing phygital customer experience platforms and developing strategies for user adoption and operational improvements. Prior experience includes serving as CX Lead - Omnichannel and CX Lead - Malls at Real Plaza, where Macarena focused on enhancing service efficiency and customer experience. Earlier roles at Nike included positions such as Brand Manager Sportswear & Women's Training and Retail Brand Manager, where Macarena coordinated marketing campaigns and developed retail strategies. Macarena holds a Master in Marketing and Sales Management from EAE Business School and a Bachelor’s degree in Communications from Universidad de Lima.