Emily Kaplan

Emily Kaplan possesses extensive experience in digital strategy and analytics, currently serving as Senior Director at URBN since April 2019, where responsibilities include developing a cross-brand roadmap for 1:1 personalization and leading improvements in digital marketing performance. Previously, Emily worked at Church & Dwight Co., Inc. from June 2013 to April 2019 as Director of Digital Strategy, successfully aligning consumer behaviors with business goals and driving significant eCommerce growth. Career highlights also include roles at Razorfish Health, specializing in digital marketing for healthcare brands, and earlier positions at Razorfish and MindShare. Emily holds a Bachelor of Fine Arts in Design and Visual Communications from Syracuse University.