Sheila joined the Free People brand in 2002 to help launch the first store. She was responsible for the merchant product development for the brand across all three channels; stores, digital and wholesale. She has been instrumental in the launch and development of new businesses such as Intimates, Shoes, Movement, Endless Summer and We the Free, in addition to expansion of the core offering. Over the years she has grown the buying and planning teams and developed the visual merchandising team.
Prior to joining Free People Sheila spent time within the merchant organizations of Bloomingdales and The Gap. Sheila has a BS in Psychology from Queen’s University.
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