Eugénie Baloche

Eugénie Baloche is a Global Brand Manager specializing in debridement and infection at Urgo Medical since March 2020, where responsibilities include driving strategy across 17 affiliates globally, managing brand performance, and overseeing product launches. Key achievements include facilitating double-digit growth through repositioning efforts and successfully launching major products in North America and APAC. Previous roles include Brand Manager for acute and chronic wounds in France, alongside internships in pharmacy and brand management. Eugénie holds a Master in Management from emlyon business school and a PharmaD from Université Claude Bernard Lyon 1, complemented by an academic exchange in finance at WASEDA Business School.