Alice Geiger

Alice Geiger is currently the Marketing Category Lead for Cough, Cold, and Allergy at Uriach CE and has previously held roles such as Shopper & Trade Marketing Manager at Engelhard Arzneimittel and Brand Manager at Coty. They have experience in marketing and product management across various sectors, including pharmaceuticals and consumer goods. Alice completed a Bachelor's degree in General Management from EBS Universität für Wirtschaft und Recht and a Master's degree in Marketing from The University of Edinburgh. They also interned at notable companies, including Abbott and IBM, enhancing their expertise in brand strategy and market analysis.