Will Henderson is a seasoned sales professional currently serving as the National Sales Director at URO Parts / Autotecnica, a position held since December 2024. Prior to this role, Will was a Strategic Account Manager at DMA Industries, LLC from December 2019 to December 2024, focusing on building and maintaining relationships with major strategic customers in the Big Box Retail and OES channels, while identifying new sales opportunities. Will's career began as a Graduate Assistant in Management & Decision Sciences at Coastal Carolina University from August 2018 to December 2019. Will holds a Master of Business Administration (MBA) from Coastal Carolina University and a Bachelor's degree in Business Administration and Management from Asbury University.
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URO Parts / Autotecnica Manufactured by A.P.A. Industries, Inc.
Although APA Industries has been in business for 30 years, it wasn't until 2004 that it started branding its high quality European replacement parts under the URO Parts brand. APA's mission with its URO Parts brand is to offer high quality products that meet our customer's expectations at prices people can afford. This strategy has led to tremendous growth for the company, which has been reinvested into new equipment and highly skilled engineers that understand the company's mission for quality. URO Parts are manufactured in IS9001 and TS16949 facilities exclusively and their staff conducts regular audits to verify these quality standards are being met. In addition, each product is evaluated and tested by simulating real world conditions before the product is ever introduced to customers. The end users of URO Parts are beginning to see the difference between the quality of URO Parts and the alternatives in the market.