Laura Aitmerzeg

Laura AitMerzeg is a seasoned marketing professional with extensive experience in digital marketing and strategic management across multiple industries. Currently serving as the Responsable du pôle marketing digital at Urssaf Caisse nationale since April 2024, Laura is instrumental in establishing the digital marketing division, promoting user experience integration, and utilizing data for improved decision-making. Prior to this role, Laura spent over five years at Groupe Randstad France, where responsibilities included overseeing a marketing budget of €1.6 million and managing a team of ten, while leading significant transformation initiatives and enhancing digital marketing strategies. Experience at Prisma Media involved managing marketing strategies for prominent magazines, and initial exposure at GROUPE M6 included operational marketing for various magazine titles. Laura holds a Master 2 degree in Marketing from IAE Paris - Sorbonne Business School.