URUS Group
Christa Hoffman is a knowledgeable professional with extensive experience in business development and strategic planning. Currently serving as a Business Development Administrator at URUS Group since October 2018, Christa focuses on corporate special projects with an emphasis on global development. Prior roles include similar positions at Genex Cooperative, Inc. and Cooperative Resources International, where responsibilities involved grant development and global program management. Christa has also worked as a County Planner for Shawano County, implementing comprehensive land use plans, and as a Grant Writer for the Menominee Indian Tribe of Wisconsin, contributing to project goal development and budget analysis. With a strong educational background that includes a Master of Science in Community and Organizational Leadership and a Bachelor of Science in Agricultural & Applied Economics and Environmental Studies, Christa possesses a well-rounded skill set and a commitment to effective program management.
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URUS Group
URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future. As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL and VAS. Each of these organizations has its own unique identity, products and services. These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker. Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow. Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.