Alex Shih

Alex Shih is a seasoned digital marketing professional with extensive experience in campaign management and analytics. Currently serving as the Digital Acquisition Manager at Sutter Health since January 2017, Alex oversees strategies for Paid Search and Paid Social campaigns, managing execution and optimization through agency partners. In addition, Alex has held the position of Performance & Analytics Manager at US Capital Partners Inc. since March 2015, where responsibilities include coordinating email campaign execution, reporting, and analytics to uncover actionable insights. Previous roles include Lead Staff Writer/Editor and Marketing Analyst at SMB Adviser, Copywriter at User10, and a freelance Copywriter, showcasing a strong background in content creation and marketing strategy. Alex holds a Bachelor's degree in Creative Writing from the University of Arizona.