Dean Gemmell

Dean Gemmell is a seasoned professional with extensive experience in leadership and marketing. Currently serving as the CEO of USA Curling since May 2021, Dean has focused on expanding the sport across the United States by enhancing facilities, supporting member clubs, and fostering connections within the curling community. Dean's previous role as a freelance marketing and content consultant spanned from 2006 to 2023, providing strategic marketing services to various consumer and B-to-B brands, particularly in the SaaS sector. Prior to that, Dean founded and led Black Lab Five, a new media communications firm, and held key roles at Copper Advertising and Young & Rubicam, where Dean managed creative teams and developed impactful advertising campaigns for notable clients.