Betsy Smith, MBA, is a seasoned digital experiences product leader with over 26 years in product management. Currently serving as the Director of Digital Product Management at USAA, Betsy manages a team focused on optimizing digital experiences across various platforms while overseeing a $2 million IT portfolio. Previously, Betsy held leadership roles at companies like AT&T, where they significantly enhanced advertising products, and Bluestreak Technology, where they defined strategies for interactive television applications. Betsy holds an MBA from The University of Texas at San Antonio and a Bachelor of Science from Miami University.
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