Dan Tharp

Executive Director, Brand Media & Social at USAA

Dan Tharp is an experienced executive in media, social, and analytics, currently serving as the Executive Director of Brand Media & Social at USAA since December 2014. With a strong focus on brand integrity for the military community, Tharp has also held significant roles at Schlitterbahn Waterparks & Resorts, Alen Corp, Dun & Bradstreet, and Harland Clarke, contributing to online marketing and strategic initiatives. Tharp started an ecommerce business in 1998, culminating in a successful sale, and holds a Bachelor’s Degree in Marketing from Texas State University.

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