Jackie Adkins

Jackie Adkins is a seasoned marketing professional with extensive experience in influencer strategy, digital marketing, and sponsorship execution. Currently serving as Lead Marketing Manager at USAA since July 2022, Jackie previously spent over a decade at GMR Marketing, where notable achievements included managing a seven-figure portfolio of gaming influencers, leading high-profile partnerships like that with Activision for the launch of Black Ops Cold War, and significantly growing social media audiences for brands such as Lowe’s Racing. Throughout a diverse career, Jackie has also worked in roles that encompassed community management, content creation, and strategic consulting, holding positions at organizations like The Curbside Marketer and BuzzMgr. Jackie holds a BSBA in Business/Marketing from the University of North Carolina at Chapel Hill.