Jake Rivera

Jake Rivera is an accomplished professional with extensive experience in brand management and marketing within the financial services and military sectors. Currently serving as a Senior Brand Manager at USAA since June 2019, Jake has a strong background in market research, analytical thinking, and stakeholder engagement, having previously held the role of MBA Summer Intern where significant contributions were made to strategy and marketing initiatives. Prior to USAA, Jake held several positions at the United States Naval Academy, including Program Manager for the Blue and Gold Officer Program, where marketing communication and project management skills were showcased. Jake's military experience with the US Navy includes leadership roles in aviation maintenance and tactical coordination, underscoring a robust capacity for team leadership and operational excellence. Jake holds an MBA from Georgetown University and a B.S. in Economics from the United States Naval Academy.