Janet B.

Janet B. is a seasoned marketing professional with extensive experience in product marketing and customer relationship management within the financial services industry. Currently serving as Director of Deposits Product Marketing at USAA since September 2023, Janet B. leads a team to enhance deposit account acquisition and implement strategic marketing initiatives. Prior roles at Wells Fargo included Sr Vice President of Consumer and Small Business Checking Marketing and SVP of Small Business Deposits Acquisition, where Janet B. successfully directed integrated marketing strategies to deepen customer relationships and improve retention. With a solid foundation in retail credit products from Wachovia Bank, Janet B. holds a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill and an MBA from Wake Forest University.