Jennifer Freeman is a seasoned professional with extensive experience in digital optimization and product management, currently serving as a Senior Optimization Advisor at USAA since October 2020. Prior to this, Jennifer held multiple roles at Hilton, including Lead Optimization Testing Specialist, where responsibilities involved leading optimization testing and generating strategic test ideas to enhance conversion rates. Jennifer also worked as a Senior Qualitative Specialist and Digital Optimization Analyst within the Experience Design Research team, focusing on qualitative studies, A/B testing, and coordination with various teams to launch tests efficiently. Earlier career roles include Digital Product Manager at First Tennessee Bank, Strategic Sales and Marketing Analyst at Mallory Alexander International Logistics, and various positions in market research and analysis at U.S. Commercial Service and FedEx Services. Jennifer holds an MBA in Business Administration and a BA in English Linguistics from the University of Memphis.
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